Hill York hosted the Gold Medal Partners event of the year on September 13 and 14, sponsoring the 2014 Rockstar Wakeboard World Championships. The tournament drew more than 200 of the world’s top professional and amateur wakeboarders to Fort Lauderdale’s Mills Pond Park, including Steel Lafferty, son of Hill York’s President and CEO, Chip Lafferty.
The Hill York Comfort Zone was the place to be as a huge turnout of Hill Yorkers, vendors, Gold Medal Partner customers and their families soaked up all the action lakeside in a 30 x 70 foot air conditioned tent with a full length viewing patio. There was plenty of food, refreshments and athlete appearances throughout the weekend and, of course, a lot of high flying acrobatics out on the water.
The Comfort Zone was home to a big Steel Lafferty rooting section, there to see him perform signature tricks like his wake to-wake 1080, heelside backside 1080 and toeside backside 900. A tough landing on his semifinal run going for a difficult Indy Moby Dick trick placed him second in his heat, just short of the finals. Still, it was a fun-filled weekend as the event and the tent sent everyone home saying “Wow, Hill York really knows how to entertain in style.”
The Gold Medal Partners program was created to recognize and reward customers who have demonstrated their loyalty to Hill York. The program provides perks, resources and support to add value to the partnerships.